Toyota and Saatchi & Saatchi Indonesia move forward together capturing the spirit of Indonesia

Toyota.jpgToyota via Saatchi & Saatchi Indonesia launched their first corporate TVC in Indonesia capturing the new spirit of the country. With a new liberal government, a fast growing economy and an expanding middle class Indonesia is 'moving forward' which is a perfect fit for Toyota's long lasting positioning.

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Saatchi's ECD, Alex Tagaroulias said: "It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy."

Credits
Executive Creative Director: Alex Tagaroulias
Art Directors: Wijaya Panjalumurti, Eddu Enoary Eigven
Copywriter: Laurentius Erik
Agency Producer: Fiully Santini
Production Company: Lynx Film
Production Company: The Sweet Shop
Post Production: Prodigy House
Director: Mario Zozin

4 Comments

Music guy said:

Loving the music.

People said:

Great cinematography

Random said:

Love the spirit

designer said:

niiiiice!

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