Toyota and Saatchi & Saatchi Indonesia move forward together capturing the spirit of Indonesia

Toyota via Saatchi & Saatchi Indonesia launched their first corporate TVC in Indonesia capturing the new spirit of the country. With a new liberal government, a fast growing economy and an expanding middle class Indonesia is ‘moving forward’ which is a perfect fit for Toyota’s long lasting positioning.

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Saatchi’s ECD, Alex Tagaroulias said: “It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy.”

Credits

Director: Mario Zozin