One World Idea? BA launches ‘Welcome Home’ campaign eerily similar to Qantas ‘Feel like Home’

| | 2 Comments

QANTAS-WELCOME-HOME.jpgBA-WELCOME-HOME.jpgCould it be the world’s favourite airline strategy?

Believe it or not BA has just launched a major new ad campaign that is almost identical to the Qantas ‘Feel like Home’ campaign launched last week via Lawrence Creative Strategy.

The BA ‘Welcome Home’ spot was created by BBH London, and directed by Wilkins and Maguire via Stink, while the Qantas work, which was a seven month project, was directed by Mark Molloy via Exit Films.