Bob says “social media marketing is worthless”

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Screen Shot 2014-11-24 at 6.21.05 am.jpgBy Simon Veksner

Creative Partner, DDB Sydney

Bob Hoffman does an entertaining talk called ‘The Golden Age Of Bullshit.’

It’s about how, in his opinion, social media doesn’t work and we should mostly just make TV ads.

This blog post isn’t about whether he’s right or wrong. (Though for what it’s worth, I think he’s wrong). READ ON…