BBH dominates campaign category at Singapore Hall of Fame awards with IKEA bookbook

BBH Asia Pacific has swept the campaign category awards at the Singapore Hall of Fame for its IKEA bookbook 2015 catalogue campaign.

The IKEA bookbook campaign was awarded gold for both the Campaign of the Year award (single medium) and Campaign of the Year award (integrated).

Over 13 million views on Youtube, over 1 million shares across social media, 82,000 likes on Facebook (all and counting..) and making headlines across almost every global creative industry, popular culture and mainstream media outlet led to making IKEA bookbook the world’s most shared advertisement in September 2014. IKEA bookbook was also the No#1 most watched Youtube video in Singapore.

The campaign invited people to ‘Experience the power of a book’, and rediscover ‘The Original Touch Interface.’ Amazing features are celebrated, like ‘Eternal Battery Life’, and pages that ‘load instantly, with zero lag’. It’s a “book book”.

This is the third time in a row BBH Asia Pacific has won the Campaign of the Year award at the Singapore Hall of Fame.

Previous winning campaigns for the agency were the Mentos National Night campaign in 2012 and the NTUC Income Asterisk campaign in 2013.

The Singapore Hall of Fame celebrates and awards the finest talent and work in the industry that meets the hallmark of innovation, creativity and effectiveness.