Bates CHI&Partners wins back Team Singapore

Bates CHI&Partners has been reappointed to the business of Sport Singapore (previously known as Singapore Sports Council) to manage the brand evolution of “Team Singapore”, deepening the agency’s credentials in government/public sector practice. The scope centres around creative development, digital and social.

“We’re excited to work with Sport Singapore for the second year in a row. As an agency and client team, we have a shared vision of taking this year’s campaign into brave unchartered spaces, which we know will create traction and deliver results against Sport Singapore’s objectives. We were appointed based on the strength of the idea, a result of our unique ability to collaborate with specialists and partners, who we bring into our process to instigate bigger, more pervasive ideas and solutions,” said Christina Chong, Managing Director, Bates CHI&Partners.

“Bates CHI&Partners demonstrated a deep understanding of the challenges that were presented by insightfully reframing the issues through fresh new lens. Their bespoke collaborative approach has also resulted in great ideas being brought to the table. We are looking forward to seeing it being implemented and taking off as we build momentum towards the 28th SEA Games in Singapore next year,” added Lee Huei Chern, Director, Communications & Engagement, Sport Singapore.

Bates CHI&Partners’ previous campaign for Team Singapore, is a fully integrated campaign which called upon the public to support its athletes, by drawing on the commonalities which they share through storytelling. The nation-wide 360 campaign was launched with the tagline “Together We Are Stronger”.