Bates CHI&Partners Singapore wins two iconic brands under Pernod Ricard Group
Bates CHI&Partners has been appointed to the Martell and Chivas Regal business under the Pernod Ricard group. The agency will handle integrated marketing activities for Martell and Chivas Regal in Singapore.
“It is a rare privilege to be working with two of the world’s most iconic drinks brands like Martell and Chivas Regal,” said Christina Chong, Managing Director, Bates CHI&Partners Singapore. “We won because of our unique ability to collaborate with specialists to arrive at solutions we know will change the game for the brands, put them ahead of their competition and provoke conversations among their consumers.”
Yann Soenen, Marketing Director, Pernod Ricard Singapore said, “We appointed Bates CHI&Partners because of their ability to think and crack breakthrough ideas with a genuinely fresh approach to our business.”
1 Comment
Perhaps the first thing the agency needs is to hire a proof reader. No Richard in Pernod my friend.