2014 Ad Stars announces 1,666 finalists – Asia leads with 1,481 entries reaching finalist status

Ad Stars has announced this year’s finalists consisting of 1,666  (1,288 professional and 378 amateur entries). All finalists will be exhibited during the festival and winners will be announced on August 23.

Ad Stars Organizing Committee stated that 1,666 entries, which accounts for 13.2% of 12,591 submissions for preliminary screening this year, have advanced to the finals.

A number of outstanding works that have been awarded at world renowned festivals such as Cannes and NYF, have made it through as finalists such as the work of Volvo Trucks “Epic Split” by Forsman & Bodenfors Sweden, and “Sound of Honda” by Dentsu Japan. “Human Traffic Sign” for Shanghai GM created by Lowe China is a multiple finalist including public service advertising and print craft categories. In addition, “Invisible People” of UNHCR by Cheil Worldwide and “Saddle Blossoms” of COGOO – clean city organization – submitted by TBWA Hakuhodo are finalists in over 10 categories.

Korea, the host country, has the largest number of finalists with 514, followed by Japan (252) and China (149). According to continents, Asia has 1,481 (88.9%) finalists; Europe has 68 (4.1%); the Americas have 54 (3.2%); Oceania has 39 (2.3%); and Africa and the Middle East have 24 (1.4%). Based on media, 153 entries were selected as finalists in the categories of Print, while 130 and 119 entries were categorized for Film and Outdoor respectively. In the category of Public Service Advertising that is specially being highlighted by Ad Stars, 66 entries have made it through to the finalist stage.

Entries that have advanced to the finals will be judged for the grand, gold, silver and bronze prizes through two rounds of judging. Among grand prizes in the categories of ‘Product and Service’ and ‘PSA’, the two ‘best of the best’ works will be selected for ‘Grand Prix of the Year’ and 10,000 USD will be awarded. View the full list of finalists on the Ad Stars website.