Publicis JimenezBasic in The Philippines boosts digital capabilities with K2 Interactive

Leading Philippines’ digital agency K2Interactive Asia is joining forces with Publicis JimenezBasic. The move represents a major foray for Publicis JimenezBasic into digital brand strategy, identity development, search engine and social media campaigns, app development, and e-commerce platforms.

Established in 1999, K2 Interactive Asia is headed by Dave Drilon and services clients such as Ayala Corporation, First Philippine Holdings, DM Consunji Inc., Aboitiz, Phinma, Trans-Asia Power, IFC/World Bank, Metrobank, Fonterra Brands, The Medical City, SM, Samsung Philippines, Homme et Femme/Fred Perry, and National Bookstore Online.  Drilon, is taking on the role of Chief Digital Officer.

K2IA brings in corporate and digital specialists who will be part of the PJB Interactive division and allows PJB to meet their clients’ ever-growing demand for enhanced digital services.  

Bebot Ngo, Joint CEO of Publicis JimenezBasic, said, “K2IA joining us is truly exciting. This move allows us to deliver on our ambition to be the creative partner of our clients in their digital transformation. K2IA has the technical expertise, we have the creativity, strategic thinking, and the brands fit for the interactive engagement. Dave is a perfect leader for the team. He has built a credible reputation in digital, information technology and corporate communications.”

“This is a fantastic opportunity for our team. It brings K2IA’s long experience in digital and specialized investor communications to PJB’s portfolio of core services. Likewise, this move significantly broadens our capabilities to provide end-to-end solutions to clients of any size, leveraging the combined strengths of both agencies.” shared Drilon.

Now, with the entry of award-winning ECD, Brandie Tan, the country’s top CD turned ECD, Trixie Diyco, Campaign Asia-Pacific’s South East Asia Planner of the Year runner-up, CJ Jimenez, as Head of Strategic Planning, and Dave Drilon as Chief Digital Officer, PJB have brought together some of the best senior talents in the industry.

As Ngo put it, “We’re always watching out for that right time and the right move for a stronger PJB. We’ve made the moves to make 2015, great.”

(Seated L to R) Chinky Veloso, Trixie Diyco, Tats Cruz, Katie Santos, Bebot Ngo, Dave Drilon.

Standing L to R) Brandie Tan, JR Ramos, Andrew Garcia, CJ Jimenez (Not in photo: Reggie David, Chito Berino.)