LinTeractive wins online business of Woodland

LinTeractive India, the digital division from Lowe Lintas + Partners, has been awarded the Woodland business. The new partnership comes on the back of Woodland’s close association with Karishma Lintas, a creative agency of the group that has been handling the brand’s creative mandate for over two decades.

Woodland is a leading Indian lifestyle brand operating successfully in the footwear, apparels and accessories domain. With the digital expertise that will be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.

Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director LinTeractive (pictured)  said, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can’t build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland’s timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive’s domain expertise should create some compelling brand stories, on and offline.”

Sharing his views on the new appointment, Harkirat Singh, Managing Director, Woodland said, “We’re glad to have LinTeractive as our digital partner. We were impressed with the strategic solutions they came up with that would help us in our ambition to be seen a leading player in the online space. We’re confident of charting out a bullish growth trajectory across our verticals on the back of the expertise and solutions that would be offered to us by the digital agency.”

As part of the association, LinTeractive will be handling online community management, web development, content development, and media duties for Woodland.