How to make every part tasty in a campaign via Lowe & Partners Indonesia for Bango

Indonesians eat all parts of beef, mutton and chicken. They eat beef ribs and tongues, chicken heads and claws, mutton brains, intestines and so on. The challenge has always been on how to cook these parts into delicious meals. This Bango Sweet Soy Sauce campaign and app ccreated by Lowe & Partners Indonesia brings out various types of food you can cook with each part of meat.

Credits – Chief Creative Officer: Roy Wisnu. Executive Creative Director: Firman Halim. Art Director: Lucianne Putri. Copywriter: Dhannisa Nurfira. Assoc Creative Director: Nurman Priatna

Creative Group Head/Art Director: Vito Winarko. Creative Group Head: Fanny Pardiansyah. Group Account Director: Raufi Khaerunnisa. Account Director: Fanny Meilana. Agency Producer: Handayani Wirdan. Photographer: Utomo Rahardjo. Retoucher: Anka. Account Team: Putty Chaeronissa, Audia Primanti.