Cheil Worldwide Singapore introduces the Samsung talking fridge which literally sells itself
Cheil Worlwide Singapore introduced Samsung’s latest fridge the T9000 Premium Refrigerator in stores in a way that breaks from the clutter by creating a non-intrusive, personalised experience for shoppers. To allow potential customers time to explore the new fridge in their own time, and without the need for pesky sales people, they introduced The Samsung Talking Fridge – a fridge with the gift of the gab.
They placed a brand new T9000 refrigerator in-store, and installed motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activated a voice playback that talks the shopper through the fridge’s individual features and benefits. Shoppers can then take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure. It’s a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself.