Frog Walks Out India the first agency to use instagram’s hyperlapse feature for Teacher’s Day for Krispy Lessons in new video series

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Krispy.jpgCreated by digital creative agency Frog Walks Out (FWO) Inda, Krispy Kreme has used its Instagram profile to create a quirky video campaign this Teacher’s Day. The video series, inspired from Krispy Kreme Doughnuts, is a great way to show that teachers are everywhere. 

Instagram is a relatively new social media platform for marketers and has been least exploited by brands. Krispy Kreme wanted to leverage their Instagram’s popularity and enhance audience engagement on the platform. With Teacher’s Day just a few days away, a social media campaign was needed, one that was unique and relevant to the product to fulfill the strategic objective.

Krispy 2.jpgHow can a cup of coffee or a doughnut be a teacher? The answer is ‘Krispy Lessons’. The team of digital strategists at FWO worked on this idea and the results were amazing life lessons. For instance, the doughnut ‘Almond All Over’ teaches the fans that ‘for a smooth journey to the top, it is important to face the crunch.’

But, simple message posts would have made this yet another ordinary campaign. So, FWO gave it a quirky twist. These lessons are in video format using Instagram’s latest application, ‘Hyperlapse’. The new feature fast forwards the lesson video while giving it a ‘WOW’ factor.

FWO is the first Indian brand to use Instagram’s Hyperlapse feature as a marketing tool.