96 Digital and Riverorchid Notch team up to serve the Badminton World Federation

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Tarun Dhawan_Riverorchid Notch.jpgThe Badminton World Federation (BWF) has appointed partners 96 Digital and Riverorchid Notch Indochina after a pitch involving some of the world’s most prestigious agencies across Europe and Asia. They have been appointed after an initial pitch proposition, followed by detailed business analysis and digital strategy development at BWF HQ in Kuala Lumpur.

The BWF is the world’s governing body of the sport and empowered by its 180 members world wide to regulate, promote and develop the sport worldwide. Over the coming months the partnership will develop and deliver a range of digital services and technologies across the whole organisation covering governance, operations, communications and marketing.

Tarun Dhawan of Riverorchid Notch (left) said, “It’s very exciting for us to be associated with a global project of this scope. Our home is in Indochina, but digital can and does operate across borders. And for sure badminton as a sport is relevant and resonant in Indochina as it is elsewhere around the region and the world, so we do feel as though we’re serving both our home market as well as a global one.”

Tony Rhodes_96 Digital.jpgTony Rhodes, Founder and Managing Director of 96 Digital (left) commented, “BWF are a fantastic organisation with a clear vision. We developed a detailed digital strategy which will run in parallel with their ongoing global initiative to grow all aspects of badminton up to and beyond the Rio Olympics in 2016.

The most exciting thing for us is knowing that we can deliver a sea change in how the organisation currently reaches out to partners, officials, members, stakeholders, educators and fans. In terms of having a positive effect on people’s lives – this is huge!”