Razorfish Hong Kong hires veteran Seton Vermaak in newly created role as head of strategy
Razorfish Hong Kong has appointed 20-year strategy veteran Seton Vermaak in a newly created role as Head of Strategy. Vermaak will report to Razorfish Managing Director Joanna Kalenska.
Vermaak (pictured) joins from Dubai and brings more than 20 years of strategy development experience to the Razorfish team. He commented, “I’m honored to build on the existing Razorfish Hong Kong legacy of ground-breaking work for top brands like Nike. I bring a new depth of retail experience and believe technology has the power to link the off and online retail experience, creating a more dynamic and potent consumer-centric brand experience to help close the deal at point-of-sale. My focus has always been to build better business for my clients. Razorfish is renowned for navigating new technologies and transforming the businesses of those the team work with. We’re a perfect match and it’s the ideal time to be here.”
Speaking on the appointment Kalenska remarks, “Seton is an exceptional strategist, with a decades-long, proven track record leading digital strategic planning efforts for international brands. Our clients will see immense benefits from accessing Seton’s senior strategic thinking, I know his work will bring transformational change to the businesses of Razorfish clients. The second half of 2014 is looking exciting for our business, and the businesses of our clients, thanks to new senior team members like Seton.”
Vermaak will lead the team of Razorfish strategists in Hong Kong, and actively contribute to the Razorfish international strategy network across the globe. Vermaak will work to identify unarticulated fresh consumer insights to generate creative, yet effective, experiences and engagements plans for Razorfish clients, including Nike Hong Kong, JP Morgan, Intel, and Lenovo among others.
Vermaak grew up in Cape Town South Africa, and has worked his way across the globe from Africa to Europe, Dubai and now here in Asia. He brings a unique and balanced perspective, with a heavy client-side background, and a sprinkling of agency experience. He has also driven creative community initiatives such as the Creative Cape Town Cluster, a programme that placed significant Cape Town creatives on a platform where they could share their inspiring stories to other creatives.