Ogilvy & Mather Shanghai + Perrier invite people in China to open up and refresh themselves

Sparkling water stands for spontaneity and bubbly refreshment. Perrier Sparkling Natural Mineral Water, the premium and ultimate refreshment beverage, has launched “Liberate and Win”.  a highly fun and engaging bubble-popping web and mobile game that encourages players to open up themselves and let out their inhibitions. Making a splash in the hot summer months, the exciting game marks the Perrier brand’s launch in the China market.

Created by Ogilvy & Mather Shanghai, the game brings players under the spell of addictive bubble-popping, in which the goal is to burst as many bubbles as possible. Hidden in each bubble in the game is a chance to win a wide variety of thousands of prizes ranging from Perrier branded drinking glasses and notebooks to dance lessons. Players can also win exclusive specialty prizes including personal photography sessions, DJ and music production courses and personal styling sessions. A special surprise will be revealed to the lucky player who pops the 1 billionth bubble in the game. The winners’ experiences will be stitched into a film to share on Perrier China’s weibo (Chinese microblog) handle.

Watch winners experience a personal DJ course (in Chinese)

“Perrier has a history of pairing the brand with dynamic digital experiences. We hope players will enjoy our first digital campaign in China that will keep them engaged and on the tips of their fingers as they experience Perrier’s fun and refreshing brand personality both in-game and in real-life,” said Teresa Leong, International Brands Marketing Manager, Nestlé Sources Shanghai.

“It’s often the simplest games that are the most addictive. This one is designed to appeal to young white-collar professionals in China who might feel like they are living in a bubble – constricted by work and social pressures. The game gives them a chance to virtually liberate themselves through bubble-popping and physically open up through the arts in fashion, music, dance and photography,” said Graham Fink, Chief Creative Officer of O&M China.

Credits – Chief Creative Officer: Graham Fink Creative Director: Fiona Chen. Art Directors: Li Ning, Stephen Zhong, Davide Rossi, Dean Yu, Omi Chen Copywriters: Martin Latham, Deng Xiaoyan, Nicole Ma. Account Service: Thorsten Orth, Cory Turner, Andrea Tan, Tom Wan. Agency Producers: Charlie Macpherson, Jimmy Fang. Production House: The Sweet Shop, Resn/Pandemic, JT Productions. Producers: Claire Davidson, Aywei Wong.