Antony Rajkumar joins Leo Burnett India as planning head based in Delhi office

Leo Burnett Group India has appointed Antony Rajkumar as Planning Head at Leo Burnett Delhi. Based at the agency’s Delhi office, Rajkumar will work closely with Rajeev Sharma, National Brand Planning Head to lead strategic planning and brand management.

Sharma said, “Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client’s businesses.”

Samir Gangahar, Executive Director, Leo Burnett Delhi added, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients’ businesses and the agency itself. Channelling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”

On  his appointment Rajkumar said, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I’m excited to be part of this plan in taking Leo Burnett even further and higher, which is why I’m here!

Planning’s focus here is in finding purpose for products and participation from people to engage with that purpose. Humankind, the agency’s global philosophy and approach, which I personally connect with, provides a great context to doing that. The simple metric to measure this would be the impact of our work on our client’s business results. And the work I am referring to is not restricted to a 30 seconder and a full page print.”

Rajkumar joins Leo Burnett from JWT where he was VP and Strategy Planning Director since 2011. During his tenure there, he was part of the WPP Blue Hive leadership team on the Ford Motor Company relationship for the region. In January 2004, Antony began his career in planning with Maa Communications Bozell Ltd. He joined as Branch Manager and was soon promoted to Vice President – Strategy & Planning. He then moved to Equitor Management Consulting as Regional Director before moving to JWT in 2011.