Posterscope launches Prism Creative tool in APAC to help clients with their creative on OOH

Global out-of-home (OOH) communications group Posterscope launches its new tool Prism Creative across Asia Pacific this month. The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better.

This tool, now available to Posterscope clients across the region, will visually show if an advert isn’t suitable for OOH media – with too much text, unsuitable colours or layout errors, and campaigns can be changed before they run. Prism Creative has the facility to switch from day to night visuals, play digital videos and do a distance check of creative.

Commenting on the launch, Haresh Nayak Regional Director Posterscope Asia Pacific (pictured) said, “We have taken feedback and come up with a tool to bring creative optimization to clients. Simple, useful tools such as these are instrumental in growing our clients businesses as we grow our own and differentiating ourselves in the market place so we have a stronger offering.”