Cyril Bedat joins Saatchi & Saatchi Singapore’s Pampers team as global digital director

Saatchi & Saatchi Singapore has appointed Cyril Bedat as Global Digital Director, overseeing Saatchi & Saatchi’s digital work for Pampers worldwide. He adds to the digital capability of the agency’s Integrated Pampers Team announced earlier this year and will join Nick Morrell, Falk Fuhrmann, Paul Copeland and Tim Ball in driving the account.

Bedat (pictured) moves to Singapore from Shanghai where he was based for three and a half years. Before joining Saatchi & Saatchi, Bedat worked in the luxury sector for more than eight years with Richemont, LVMH Watch & Jewellery division (TAG Heuer, Zenith, Hublot), and most recently at Fendi.

“Cyril’s experience in two very competitive sectors in our industry – both digital and luxury – makes him a valuable addition to our agency,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia. “He is a critical component in our ability to deliver effective digital campaigns to one of our biggest clients.”

“Cyril joins the team at an exciting time as we complete our ability to offer integrated global solutions in a mass digital context to the Pampers brand,” said Nick Morrell, Regional Business Director who also oversees the Pampers account in Asia-Pacific, Middle East and Africa.

In his role, Bedatl will be driving global digital work for Pampers, managing activity from a CRM perspective with website and digital marketing programs, as well as implementing social media and viral initiatives.