Aaron Kwok stars in football themed Pepsi spot created by Civilization Shanghai
Pepsi are not the official sponsors of the FIFA World Cup, but it does outsell the other cola in China. With Chinese football fans burning the midnight oil to wait for kickoff, Civilization Shanghai created this Pepsi spot for China instead of just doing a global adaptation.
The ageless Aaron Kwok, one of the original “Four Heavenly Kings”, who has won every award in the Chinese entertainment world with his music, dance choreography and acting, anchored the campaign. He leads a superstar cast of Jolin Tsai, Show Lo, Momo Wu and Xiao-Ming Huang in a sci-fi football dance-off that taps on the up-tempo music and video games loved by Chinese youth. The dancers featured are world-renowned in their respective dance genres.
Credits:
Creative Directors: Alex Xie, Stephen Zou, Andrew Lok
Art Directors: Stephen Zou, Alex Xi, Andrew Lok
Writers: Juno Zhang, Miya Wang
Agency Producer: Fisher Yu
Production House: Grass Jelly Studio
Director： Muh Chen
Associate Director： Showy Lin
Executive Producer： Ginger Wang
Producers: Ivan Chen, Iris Huang, Shih-Wei Chang, Wei Li, Karen Liang, Dong-Yu Li, Tata Chang, Shi-Yu Dong
Cinematographer: Chin Hsin
Camera Operator： Dantol Peng
Production Designer： Chih Da Kuo
Audio & Music House: Co-op Music Works
Music & Sound Design： Tzu-Chieh Wen, Stevi Chen
Stylists： Lin Xiu Wei, Barbie Chen
Dance Choreographers： Aaron Kwok, Popin’ Pete, Shonnie Solomon
Key Dancers: Yoshiyuki Hara, Alain Lauture, Omar Thomas
Design & Animation： Ming-Yuan Chuan, Wei-Ting Chen, Yoshiki Lai, Ida Chen, Nigel Huang, Utsuo Chen