Stop buying then poachers will stop killing in new print campaign via Lowe Singapore for PETA

In this print campaign from Lowe Singapore for PETA (People for the Ethical Treatment of Animals), the message is ‘when you buy, you become part of it’. Poaching is driven by demand. So the day you stop buying, they stop killing. Sign a pledge to be 100% cruelty free.

Credits – Chief Creative Officer: Dominic Stallard. Executive Creative Director: Dominic Stallard. Copywriters: Mihir Dhairyawan, Joseph Cheong. Creative Director/Art Directors: Andrew Ho, Sheng Jin Ang. Group Account Director: Andrea Aranador.