Phibious Vietnam scores global Coca-Cola World Cup campaign to air in 126 countries

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Coca-Cola2.jpgCoca-Cola1.jpgPhibious Vietnam has created Coca-Cola’s FIFA World Cup films that are airing in over 126 countries. This is the first piece of global work to come out of the independent creative agency and Vietnam.

Produced by The Sweet Shop, the films were shot on location in Brazil, Thailand and Malaysia and tells the story of a young dynamic group of teens who, regardless of race, politics and socio-economic status, chase after their football on the roll, with the sole intention of saving it and getting back to their match. They experience some slightly surreal moments as their ball leads them on an amazing journey through the world. The result is hundreds of different colors, cultures and nationalities coming together to embrace their cultural diversity and share their passion for FIFA WC and Coca-Cola.

“Just like Coke’s campaign idea of ‘The World’s Cup’, the creation of the films was truly global with great minds coming together across Asia Pacific, Middle East, Africa, Russia, US and Brazil,” says Nicole Marold, Phibious’ Executive Director and Project Lead.

Leonardo O’Grady, ASEAN Director – Integrated Marketing & Communications, The Coca-Cola Company says, “There is an extraordinary magic when you combine Coca-Cola with FIFA WC – the two are infinitely inclusive and look beyond borders and walls in uniting communities. Even this campaign had a team made of people from all over the world including Vietnam, Argentina, USA, Ireland, Mexico, South Africa, Singapore and Greece. It is amazing to see the passion people feel for football and the unifying power that the love for the game has. Those are shared values with Coke and are at the heart of this film. A simple story that captures the infinite love teens have for the game and Coke’s role in fueling their chase of the ball as teens all over the world come together in pursuit of the game. It was a phenomenal experience to shoot this film, one I will never forget.”

Coca-Cola3.jpg“Taking on a campaign of such importance and scale was invigorating. There’s no greater feeling than being part of, literally, the world coming together. We’re so proud of this work as well as continuing to grow our partnership with Coca-Cola from local markets to regional and now the globe,” says Nicole.

“Working on this worldwide campaign was a fantastic experience. It was made even more special by the creative coming out of Vietnam, particularly for an event as big as FIFA WC and a brand as big as Coca-Cola. It was a fantastic collaboration from start to finish with many partners involved the world over,” say Claire Davidson, Executive Producer of The Sweet Shop, Asia + MENA.

Phibious created several versions and durations of the film, working with Coca-Cola country leads and tailoring cuts to specific market needs, but it’s the 60s that is being most widely used.

CREDITS

Executive Director & Project Lead: Nicole Marold

Creative Lead: Alberto Talegon

Creative Lead [Africa Scene]: Chris Catchpole

Project Manager: Uyen “Winnie” Tran

Production Company: The Sweet Shop

Director: Ben Quinn

DOP: Ryley Brown

Producer: Daniel Ho

Executive Producer: Claire Davidson

Co-Production: Green Go Films Brazil

Co-Production [Africa Scene]: Take Two Productions Malaysia

Director [Africa Scene]: Chuan Lim

DOP [Africa Scene]: Aaron Leong

Art Directors: War Waruttamangkoon – Bangkok

Gabriela Valverde – Brazil

Lee Tze Loong – Africa Scene

Casting Directors: Numtarn Chalermchat / Pla Wisetpanich – Bangkok

Rosa Fernandes – Brazil

Shaun Goonting – Africa Scene

Offline Artist: Adam Hussey @ Finito Bangkok

Online Compositor: Boat @ Finito Bangkok

VFX Supervisor: Paolo Moscatelli @ Finito Bangkok

Ben Conkey @ Finito Bangkok

Co-Sound Design / Remix: Pete Jones @ Pete Jones Music / UK

Co-Sound Design / Remix: Nick @ Zoom Vietnam