Leo Burnett Colombia’s ‘Cancertweets’ wins UN Foundation Grand Prix for Good at Lions Health
The United Nations Foundation Grand Prix for Good was awarded today at the inaugural Lions Health in Cannes. The award honours the most outstanding entry for a not-for-profit client.
The jury which included Kathy Calvin, President and CEO of the United Nations Foundation gave the accolade to Leo Burnett Colombia for ‘Cancertweets’ created for the League Against Cancer.
“The Lions Health – United Nations Foundation Grand Prix for Good was created to inspire the best in creative health communications for social good. The inaugural honour goes to a campaign that used the power of social media in new and unexpected ways to teach people to recognise potential symptoms of cancer and seek treatment while the disease is treatable. Cancer Tweets prompted online engagements that sparked offline conversations and action among consumers to take ownership of their own health and wellbeing. As the media and creative landscapes continue to evolve, we are all challenged to find fresh approaches to shape conversations that change lives for the better.” said Kathy Calvin, President and CEO, United Nations Foundation.