JWT India, Lowe & Partners India, Dentsu Tokyo + Hakuhodo Tokyo shortlisted in Branded Content & Entertainment category at Cannes Lions

Make.jpgKAN KHAJURA.jpgThere were 95 shortlists in total in the Branded Content and Entertainment category at the Cannes Lions.

Asia has a total of 5 shortlists - 3 to India and 2 to Japan.

JWT Mumbai has been shortlisted twice for 'Make Every Yard Count' for Nike in the Use of Integration of User-Generated Content and Use of Integration of Digital or Social Media categories. Lowe & Partners Worldwide Mumbai has been shortlisted for 'The Kan Khajura Station' for Unilever in the Brand or Product Integration into an Existing Programme or Platform category.
ayrton_senna_soundofhonda.jpgRice Code.jpgDentsu Inc Tokyo has been shortlisted for the multi-award winning 'Sound of Honda/Ayrton Senna 1989' campaign for Honda in the Non-Fiction: Online category. Hakudoho Tokyo is shortlisted in the Live Experience category for 'Rice Code' for Inakadate Village.

Introduced in 2012, the Branded Content & Entertainment Lions award has been designed to reward creativity in branded content and entertainment, defined as: the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

A total of 1178 entries from 62 countries were submitted. Doug Scott, President/Founder of OgilvyEntertainment was the jury president.

DOWNLOAD THE SHORTLIST: Branded Content Lions 2014 Shortlist.xlsx

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