Gold + Silver Lions to Dentsu Tokyo as Sound of Honda/Ayrton Senna does a lap of honour at Direct Lions: McCann Mumbai awarded 2 Silvers

June 17 2014, 5:00 am | BY Lynchy | No Comments

Dentsu_SoundSenna.jpgDentsu Tokyo has repeated it’s performance in the Cannes Lions Promo & Activation category tonight with exactly the same in the Direct Lions.  ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Company’s Internavi was awarded both a Gold Lion and a Silver Lion in a big night for Dentsu Tokyo.

McCann Worldgroup Mumbai picked up two Silver lions in Direct for “Share my Dabba” for the Happy Life Welfare & Dabbawala Foundation. Bronze Lions went to Suntory Whisky “3D on the Rocks” by TBWA\Hakuhodo Tokyo; “Unselfie” for the Typhoon Yolanda Appeal by BBDO Guerrero Philippines; “Not a Bug Splat” for Reprieve/Foundation for Fundamental Rights by BBDO Pakistan; and “Gift Box” for Salvation Army/Crown Relocations by Leo Burnett Hong Kong.

Grand Prix in Direct was awarded to British Airways “Magic of Flying” by OgilvyOne London. 2677 entries were entered into the category this year – 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.

DOWNLOAD THE LIST OF WINNERS: Direct Winners – Cannes Lions 2014.xlsx