Enjoy the superior engineering of a Volkswagen in new tv campaign via DDB Mudra West India
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Volkswagen is known for their exceptionally well-engineered cars, which are superbly designed, packed with innovative features, and impeccably built.
In India, while people do know of Volkswagen as a well built and innovative German car, they don’t really know what makes a car a Volkswagen.
This brand campaign conceptualised by DDB Mudra West India brings alive that unique strength of Volkswagen: the engineering, in a tone and manner that is uniquely Volkswagen.
The campaign showcases the real-world benefits of confidence, safety and exhilaration (derived from the solid build, best-in-class safety, and unmatched drive quality).
The engaging situations and endearing characters demonstrate how one can truly enjoy a Volkswagen.
Speaking about the campaign Avik Chattopadhyay, Head of Marketing, Volkswagen Passenger Cars, Volkswagen Group Sales India said, “We wish to communicate the brand’s core, credible and consistent truth of distinct superiority in the aspects of build quality, safety and drivability. This makes it both valuable and aspirational. Through the demonstration of our engineering that is not cold and industrial – it is engaging and rewarding. Engineering to be enjoyed!”
Commenting on the campaign Sonal Dabral, Chairman & Chief Creative Officer said, “Insightful human stories built around the product truth and that bring a smile to your face. That’s what Volkswagen communication is all about. This campaign delivers just that. I’m sure these films will be loved and enjoyed by the audience as much as they enjoy owning and driving a Volkswagen.”
Rahul Mathew, Creative Head, DDB Mudra West said, “Volkswagen has always put consumers first, in every little thing that they do. Every nut, cog and button strives to make the Volkswagen experience more enjoyable and unique. And it’s this honest engineering that makes every Volkswagen car, a pride to own. So when we had to tell our consumers about the engineering; we decided that instead of telling stories from under the bonnet, we’ll tell stories from life.”