Cinema goers are taught to keep their eyes on the road in this theatre stunt via Ogilvy Beijing

Screen.jpgOgilvy Beijing teaches drivers that we should always keep our eyes on the road whilst driving in this ambient demonstration from Volkswagen.

Mobile phones are increasingly becoming the number one killer on roads around the world, so Volkswagen China launched these stunts in cinemas.

Whilst a seemingly endless and straight road appears on the screen a "location-based broadcaster" was used to text cinema goers in a theatre while this footage of the car driving was played. What happened next could easily happen on a real road.

CCO: Graham Fink
ECD: Doug Schiff
CD: Daqing Wang, Kama Yu,
Art: MinSheng Zhang, Zhou Xufeng, Morris Ku
Copy: Doug Schiff, Song Lei
Producer: Morris Ku, Rita Yang
3D Design: Guo Yu, Sun Zhang, Wan Xing, Lin Wanqiu

Director: Eggtart Chow
Art Director: Andy Chow
Producer: Avis Or
Assistant Director: Ng Kai Ho, Gloria Cheung, Sam Yip
DOP: Alfred Pong Jovi Lee, Alan Yip
Sound: KK Chau
Production Assistant: Irene Ng
Editor: Eggtart Chow, Morris Ku
Post Production Supervisor: Jovi Lee
Client: Helen Wu, Vivian Wang

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.