Cinema goers are taught to keep their eyes on the road in this theatre stunt via Ogilvy Beijing

| | No Comments

Screen.jpgOgilvy Beijing teaches drivers that we should always keep our eyes on the road whilst driving in this ambient demonstration from Volkswagen.

Mobile phones are increasingly becoming the number one killer on roads around the world, so Volkswagen China launched these stunts in cinemas.

Whilst a seemingly endless and straight road appears on the screen a “location-based broadcaster” was used to text cinema goers in a theatre while this footage of the car driving was played. What happened next could easily happen on a real road.

Credits:

CCO: Graham Fink

ECD: Doug Schiff

CD: Daqing Wang, Kama Yu,

Art: MinSheng Zhang, Zhou Xufeng, Morris Ku

Copy: Doug Schiff, Song Lei

Producer: Morris Ku, Rita Yang

3D Design: Guo Yu, Sun Zhang, Wan Xing, Lin Wanqiu

Director: Eggtart Chow

Art Director: Andy Chow

Producer: Avis Or

Assistant Director: Ng Kai Ho, Gloria Cheung, Sam Yip

DOP: Alfred Pong Jovi Lee, Alan Yip

Sound: KK Chau

Production Assistant: Irene Ng

Editor: Eggtart Chow, Morris Ku

Post Production Supervisor: Jovi Lee

Client: Helen Wu, Vivian Wang