Chuck pops up in the most unexpected places in global Chupa Chups spot via BBH Asia Pacific

Chuck, the irreverent and unflappable Chupa Chups mascot, is backin a new campaign created by BBH Asia Pacific. In the new spot Chuck wholeheartedly embodies the brand philosophy of a “Life Less Serious”.

Said Tinus Strydom, Creative Director, BBH Asia Pacific: “The aim, above all else, is to entertain, and to be remembered. In a cluttered confectionary market, standout and memorability is key. A singing boy’s bottom should cut through that clutter.”

VIEW THE SPOT

BBH Asia Pacific has been the global Agency of Record for Perfetti Van Melle’s Chupa Chups since 2008.

Credits:

Audio production: Fuse Asia