Chips Ahoy joins the mad hatters tea party in new tvc created by Pixelbox for FCB Shanghai
Pixelbox Shanghai has completed full post on its latest animated TVC and music video for Chips Ahoy!, Kraft China, along with FCB Shanghai and Green Spot. The commercial has already notched 1 million hits online in its first days of release.
The concept takes place back stage at a concert taking cues from Alice in Wonderland and the Mad Hatters Tea Party. Music star Chris Li features as Alice in the cookie spot.
PixelBox’s CG team created the quirky animated cookies throughout the TV and music video spots.
Chris Thorp MD at PixelBox said, “Its an amazing amount of hits in just the first day, our team worked very hard on a tight schedule of 3 weeks, I’m happy the client loved it, so its a great result all round”.
In 2014, PixelBox has continued to facilitate varied projects Asia wide that includes work for Mazda, VW, Princess Cruises, Changan Autos, Fiat, KFC, Huawei to name a few.