Cannes Contenders: Grey Kuala Lumpur

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival starting this weekend Campaign Brief will be showcasing the work we hope will impress the judges ....

41M-on-air.jpgThe Body Shop: Be More Than Beautiful
The distorted models of womanhood come in all forms - from the perfected beauty of celebrities, to the cultural norms of being 'quiet' and 'good'.

With these radio spots, The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance - in short, for women to 'Be more than beautiful'.

Speak up
Good Girl
Unnatural Beauty
Forget_1.jpgEp Plus Nuero Care: Phone
Alzheimer's is a painful and debilitating condition that affects a significant proportion of Malaysia's aging population. Everyone over the age of 40 is at risk, since this is when brain ageing really starts. Yet awareness of Alzheimer's is extremely low, and so is the knowledge that  the memory complaints that are its precursor can be managed and improved through Epplus' EGb761, a clinically proven tablet. This film, along with the informational website that it directs people towards, aims to create that awareness among the older adult population, so that they can take steps to protect themselves from the forgetfulness that is the first step in the path towards Alzheimer's.

Vince.jpgDyslexia Couldn't Stop Me
Dyslexic children are often labeled unintelligent because they have trouble reading and writing. The Dyslexia Association of Malaysia came to us with a challenge: raise awareness for dyslexia and change the negative mindset of parents and teachers. This campaign is an illustration of how one dyslexic artist turned madness into method through his art and proved that dyslexia couldn't stop his talent.

Ep Plus Nuero Care: Phone


Creepy said:

Im sure they have a signed letter from the client but getting some really young girls to say stuff they cant possibly comprehend seems a little twisted.

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