BBDO wins Pakistan's first ever Cannes Lion

Not a bug splat.jpgWe covered this campaign earlier on in the Cannes week but as the agency did go to the trouble of sending in a release and, more importantly, the campaign did make history this week, winning the first-ever Cannes Lion for Pakistan.

BBDO Pakistan won a Bronze Lion in the Cannes Lions Direct category for this concept work for Reprieve/Foundation for Fundamental Rights at the International Festival for Creativity in Cannes. "Not a Bug Splat" scored three shortlists across the Promo & Activation and Direct categories, going on to take home a Bronze in Direct. The campaign aims to raise awareness of the civilian casualties killed in drone strikes and targets drone operators who often refer to those hit as 'bug splats'.

VIEW THE IDEA

BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous 'bug-like' dots on their camera screen, persuading them to think twice. The installation, part of French artist JR's 'Inside Out Movement', was also designed to be captured by satellites to make it a permanent part of the landscape on mapping sites.

Aamir Allibhoy, General Manager of BBDO Pakistan said of the win: "Having consistently seen the wonderful and recognised work produced by our neighbour across the border, securing the first ever Cannes Lion was a monumental achievement for Pakistan & BBDO. This milestone has given us and the entire advertising fraternity a true sense of pride and new sense of creative re-ignition for future success at award shows. I personally am glad that my team and I, in such a short time, have lived up to the creative potential and prowess that the BBDO name so proudly stands for worldwide."

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