BBDO named most effective agency network in the world in 2014 Effie Effectiveness Index

Effie Worldwide has named BBDO the most effective agency network in the world according to results of its 2014 Effie Effectiveness Index. Now in its fourth year, the Index reveals which companies are the most successful at creating ideas that deliver results as determined by their performance in more than 40 global, regional and national Effie programs around the world. This marks the second time in the four-year history of the Index that BBDO has been ranked #1. In 2011, BBDO was the winner of the inaugural Effie Effectiveness Index.

BBDO was the top-ranked network by a margin of nearly 250 points above its nearest competitor. In addition to being ranked #1 in the world, BBDO was also the most effective agency network in the Asia-Pacific, Europe and Latin American regions.

Lowe Lintas Mumbai was the most effective agency in the Asia Pacific region, followed by Ogilvy & Mather Mumbai.

BBDO also had the most effective individual agency in the world: Sancho BBDO in Colombia.  Last year’s agency runner up more than doubled its performance in 2014 to win the coveted title of most effective individual agency office.

Neal Davies, President and CEO of Effie Worldwide, said, “Companies that hold the top slot or climb to another level in the Global Effie Index show the worldwide business community how to create ideas that work. Since the Effie Effectiveness Index was launched four years ago, the bar has been raised year after year for companies that are delivering the most effective marketing communication strategies, ideas and results.”

Earlier this year, BBDO was named the most creative agency network in the world in The Gunn Report, which ranks an agency’s performance across all of the most important industry award competitions. This means that BBDO was named both the most creative and most effective agency network in the world as determined by two independent rankings.

“Our goal is to be the most creative and effective agency in the world because great work works great for our clients,” said Andrew Robertson, President and CEO, BBDO Worldwide. “Topping both The Gunn Report and Effie Effectiveness Index is proof of this relationship.”

In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. For full information visit here.