27 entries from Asia make the cut in the Direct category at the Cannes Festival of Creativity

27 entries from Asia have made it through to the metal stage of the Direct category judging at the Cannes Lions Festival of Creativity.

The shortlists are widely spread amongst many agencies and over 9 Asian countries. Leading the way is Singapore with 6 shortlists; The Philippines, China and Japan each have 4 shortlists followed by India (3), Pakistan (2) and South Korea, Malaysia, Hong Kong and Vietnam with 1 each.

In total 256 entries progressed into the final judging.

Agencies that have 2 shortlists through to the final round of judging are: BBDO Pakistan, TBWA Hakuhodo Tokyo, Dentsu Tokyo, BBDO Guerrero Manila, Ace Saatchi & Saatchi Manila, McCann Worldwide India, and Cheil Worldwide China.

Here are a few highlights from Asia:

TBWA Hakuhodo has two shortlists for Suntory Whisky.

Dentsu Tokyo has two shortlists for the Sound of Honda/Ayrton Senna 1989 (hotly tipped for Gold Lions and in the running for the Grand Prix).

McCann Worldwide Mumbai has two shortlists for “Share my Dabba”.

Ace Saatchi & Saatchi Philippines has two shortlists for Pampers ZZZ Radio.

Ogilvy China has 1 shortlist (and 2 in Promo+Activation) for “Words can be Weapons”.

DOWNLOAD THE DIRECT SHORTLIST: Direct Lions 2014 Shortlist.xls