Industry veteran Anita Yeong joins IPG Mediabrands as head of Magna Global Singapore

IPG Mediabrands has appointed industry veteran, Anita Yeong as the head of Magna Global in Singapore reporting to Pat Lim. In this capacity, she will seek to harnesses the aggregate power of group’s total media investments in the country to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of the clients.

With more than 20 years’ experience in planning, buying and strategy, strong relationships with media owners and clients, Yeong will be working with account management teams, buying teams as well as audience intelligence units to manage productivity and maximize client investments in the advertising marketplace.

“Anita’s primary focus is to maximize the productivity of media investments of our clients across all media through Magna Global’s strategic efficiency tools and negotiations,” stated Pat Lim, Managing Director of IPG Mediabrands, Singapore. “Having Anita and her wealth of experience across multiple facets of the media business, together with her deep understanding of client industries over the past 20 years makes her our best choice for this role. We are a stronger team now and excited to have Anita aboard.”

Responding to her appointment, Yeong stated: “Magna Global’s strong emphasis on intelligence-backed media investments and the rigor in delivering performance accountability to clients were the strong points that attracted me to take on this role. I look forward to driving efficiencies and extracting best value for our clients. I believe it is one of the most successful methods of reaping long-term gains and maintaining win-win partnerships.”