Brilliant Singapore wins regional business for online unit trust distributor Fundsupermart.com

Following a six-way pitch, Fundsupermart.com, Singapore’s leading online unit trust distributor, has appointed Brilliant as its regional agency of record for branding, advertising and strategic duties. Fundsupermart.com, which is also present in Malaysia, Hong Kong and India, is the online unit trust distribution arm of iFAST Financial Pte Ltd.

Madeline Chen, Senior Marketer at iFAST Financial Pte Ltd, said, “The team chose Brilliant on the strength of their strategic thinking and creative capabiliites, and experience with financial clients and regional implementation work.

The agency appointment is the result of an across-the-board review, which started over six months ago, to consolidate and strengthen the Fundsupermart.com brand.

“We are delighted to partner Fundsupermart.com in defining their brand and communications strategy and boost recognition across the region,” said Jason Hodges, Creative Partner of Brilliant Agency. (Pictured right)

Fellow creative partner at Brilliant, Jon Pye, added (left), “We look forward to working closely with the Fundsupermart.com team to help them achieve their growth objectives.”