BBDO Singapore/Hong Kong + Cirkus New Zealand create an animated campaign for FedEx
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n conjunction with BBDO Singapore and BBDO Hong Kong, Cirkus New Zealand have created a series of viral spots for FedEx that reaches their medium sized business customers.
The series of viral spots depicts business owners and customers in their ‘everyday’ situations, whilst highlighting the benefits of the FedEx tools, including easy access to clearance documents, customs duty
estimates and more.
Cirkus produced a series of 3 stop motion miniature meets CGI character spots: ‘Growing Your Business’, ‘Peace of Mind’ and ‘Making Life Easier’.
Animation Director Stop Motion, Flea aka Norman Yeend who made these miniature environments, collaborated closely with Animation Director, Christian Greet. Yeend executed stop motion camera moves and transition madness.
Credits – BBDO Singapore/Hong Kong – Agency Creative: Melanie Clancy. Agency Producer: The Delightful, Ann May Chua. Credits – Cirkus – Animation/Art Director: Juggler, Christian Greet. Animation Director Stop Motion: Flea, Norman Yeend. Storyboard and Design: Chan Ghee Leow. Modeling, texturing and rendering: Mat Monro, Human Cannonball, Romain Borrel. Juggler, Christian Greet. Animation: Joe Helmore, Hugo Garcia, Mauricio Ruiz, Henry Bennet, Laurent Gillot, Claire Courtois. Compositing: Firebreather, Sandesh Codhadu. Producer: Contortionist, Viktoria Fortune.
3 Comments
Why do they call them viral spots? Its hard to imagine anyone sharing these.
Viral as in ‘avoid it like the plague’.
They are just online spots. Whether they go viral depend on how much views they get
But then BBDO/Proximity Singapore is not known for their digital work.