Top spot: How Honey Maid turned hateful comments into love in latest campaign via Droga5, NY

HONEY-MAID.jpgOn March 10 Droga 5 New York made a Honey Maid commercial about what makes families, family. The spot featured gay dads, two mixed-race families (one military), a single dad and a punk-rock family.

And it received a lot of comments. See what they did with them.



Brilliant said:

This is awesome. Well done Droga5

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.