Pepsi MAX celebrates football + music in new ‘Now Is What You Make It’ campaign via 180 LA

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Screen Shot 2014-04-04 at 7.27.39 am.jpgPepsi MAX via 180 Los Angeles has released the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that ‘Now Is What You Make It’.

The ‘Now’ creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi MAX all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie’s iconic classic, ‘Heroes’.