JKR Global Singapore creates new identity for Australian homeware brand Sheridan

JKR Global have created a new identity and visual brand language for Sheridan, the prestige Australian homeware brand. The new look and feel centres around a refreshed logotype.

“The new logo was crafted to reflect the brand idea of ‘Beautiful Australian Living’, and is intended to give the Sheridan identity a classic, timeless feel.” says Emily Kousah, Managing Director of JKR Singapore.  

“The logo uses elegant serif lettering, and includes the lock up of ‘Est. 1967’ to underline the brand’s heritage and legacy”.

Sheridan has introduced a new look and feel across its website and store communication this year, featuring the JKR crafted identity, while photography and advertising creative was held by Studio Woo. Last year, JKR were appointed Sheridan’s strategic brand design partners.

“We worked closely with JKR’s Singapore and London studios to create Sheridan’s visual identity and design language. The agency’s approach to brand building was refreshingly collaborative and creative, and we’re delighted to be rolling out the new look and feel across our brand touchpoints”, says Sofia Lloyd Jones, Global Head of Marketing for Sheridan and Tontine at Pacific Brands, Sydney.

The new look and feel is being piloted on the Sheridan website and in selected stores and will continue to roll out in Australia and the region, as well as to new retail outlets in London, over the next 12 months.