Fuck the poor? The Pillion Trust conducts social experiment via Publicis London to see if Brits really do care about those less fortunate

FUCK-THE-POOR.jpgThe Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.

A man wearing sign saying 'Fuck the poor' was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.

Afterwards, the man flipped his sign over so that it read 'Help the poor' and he proceeded to ask for donations - but this time people completely ignored him.



Writer said:

Fucking brilliant!!

Fuck the jury said:

Will Publicis London now be brave enough to put their money where their mouth is and donate the significant sums of money they have set aside for multiple Cannes entries for this campaign to the charity itself? Now that would be a category-defining moment at this time of year.

Louie said:

The best insight ive come across this year, and its only april.

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