Dentsu Aegis Network launches experiential marketing agency psLive in Asia Pacific

Ashish Bhasin.jpgDentsu Aegis Network has launched experiential marketing agency psLive in Asia Pacific. During 2014, psLive will be rolled out to all key Asia Pacific markets. Ashish Bhasin, (pictured) Chairman  & CEO, Dentsu Aegis Network South Asia will take on the additional role of Chairman APAC, Posterscope and psLive - Asia Pacific.
 
Commenting on the launch, Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, "psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come."
Detailing the plans for psLive in APAC, Bhasin said, "We will begin with rebranding our existing,  vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market."

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