Cheil OpenTide designs a very useful business card for digital lottery company

Cards.jpgAs the first digital lottery company in China, aims to provide a non-traditional platform to sell lottery tickets. In China, however, citizens are used to buying lottery tickets in stores, thus many of them disregard the online lottery platform which provides. The challenge was how to get traditional lottery ticket buyers to switch to online lottery?
Card 2.jpgThe idea by digital marketing company Cheil OpenTide was to design a practical and innovative type of business card for Along with staff details, embedded in the card is a group of hidden lucky numbers. When the person peels off a dotted line, a group of real lottery numbers is revealed and they are instantly eligible for 156 lottery draws (within 2014) to win up to RMB300 million dollars. In addition, by scanning a QR code at the back of the business card, customers can download the mobile app and can check lottery results and other types of lottery games. When the candidate wins the prize, he/she can directly contact the account service information to claim the prize money.
In the first season after launching the business cards, the rate of scanning QR code increased by 67%. The number of lottery buyers through services increased sharply from 374,000 to 894,000 people mainly within the Beijing region. The revenue of was nearly 16 million US dollars, which rose 38.9% from last season. 

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