Cheil OpenTide designs a very useful business card for digital lottery company 500.com

Cards.jpgAs the first digital lottery company in China, 500.com aims to provide a non-traditional platform to sell lottery tickets. In China, however, citizens are used to buying lottery tickets in stores, thus many of them disregard the online lottery platform which 500.com provides. The challenge was how to get traditional lottery ticket buyers to switch to online lottery?
Card 2.jpgThe idea by digital marketing company Cheil OpenTide was to design a practical and innovative type of business card for 500.com. Along with 500.com staff details, embedded in the card is a group of hidden lucky numbers. When the person peels off a dotted line, a group of real lottery numbers is revealed and they are instantly eligible for 156 lottery draws (within 2014) to win up to RMB300 million dollars. In addition, by scanning a QR code at the back of the business card, customers can download the 500.com mobile app and can check lottery results and other types of lottery games. When the candidate wins the prize, he/she can directly contact the account service information to claim the prize money.
 
In the first season after launching the business cards, the rate of scanning QR code increased by 67%. The number of lottery buyers through 500.com services increased sharply from 374,000 to 894,000 people mainly within the Beijing region. The revenue of 500.com was nearly 16 million US dollars, which rose 38.9% from last season. 

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.