Spice smartphone connects a young ballerina with her dream in new spot by Ogilvy India

SPICE.jpgAs a part of the Spice Smartphones Milaye Sapnon Se campaign, the second brand film by Ogilvy India goes on to reestablish the power of smart phone technology in a manner that will yet again tug at the heart strings.

This time Spice mobile connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother's Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance.

Azazul Haque and Mahesh Gharat, Group Creative Directors, Ogilvy India said, "We needed a story that's charming, real, fascinating, fresh and most importantly something that can connect with the dreams of small town youth of this nation. And today's small town youth wants to experiment, explore, try out new things. Unlike before, they are now exposed to literally an entire world of possibilities because of smartphone technology. They are exposed to new dreams. And Spice Smartphones is there to connect them with that dream world.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.