Unilever’s deodorant brand Rexona appoints Arcade Jakarta to lead their business in Indonesia

As Rexona, Unilever’s biggest deodorant brand, press more strongly into the Indonesian market Arcade Jakarta have been appointed to handle everything digital for Rexona under the Do:More campaign banner.

“Do:More is a philosophy, a rallying cry for those who want to devour life and all that it brings. Rexona can uniquely deliver real confidence whatever in life you choose to do. That’s why we said Do:More to the agencies we asked to pitch for our business,” said Adeline-Ausy Setiawan, Country Media Head for Unilever. “The Arcade team did More and rose to the challenge superbly.”

Engaging with their consumers in the digital space has been the key to the ongoing success of the Rexona brand worldwide and Arcade’s strength in this area is paying dividends for the agency, which only launched in Indonesia at the beginning of 2014.

Arcade is very rapidly stamping its footprint on the Indonesian market. This new win comes hard on the heels of two other Unilever appointments and the announcement of the IKEA business win last month.

CEO of Arcade Jakarta, Gary Caulfield (pictured above) said, “We are absolutely thrilled that Rexona has chosen Arcade. We are really looking forward to expanding the Do:More campaign to Indonesia with some groundbreaking work.”

Arcade Jakarta Team – Chief Executive: Gary Caulfiel. Executive Creative Director: Alfa Aphrodita. Creative Director. Aldo Hutomo. General Manager: Dewi Theo.