New medium developed by Dentsu Japan gets youngsters reading newspapers on a bottle
February 20 2014, 11:15 am | | No Comments
In order to have young people rediscover the value of newspapers, Dentsu Japan developed a medium that continuously increases the contact points between young people and the Mainichi Newspaper. In concrete terms, they changed the packaging of the mineral water that is bought by young Japanese each day into a newspaper, and over one month sold 31 varieties.