Dentsu Aegis Network launches marketing effectiveness agency in Asia Pacific

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John Perella.jpgDentsu Aegis Network has announced the expansion of their marketing effectiveness agency, Data2Decisions, into Asia Pacific.

 

Data2Decisions is a consulting business that enables clients to make more informed and profitable decisions about their marketing investment. The company uses data analytics to show clients how well their marketing is performing and why, and helps optimise marketing budgets to increase sales and grow profit.

 

Data2Decisions was established in the UK and acquired by Aegis Media in 2012. After rapid growth throughout the past 12 months, Data2Decisions has expanded into the United States and Asia Pacific to provide world-class marketing effectiveness advice on a global scale.

 

John Perella, (pictured) Managing Partner of Data2Decisions in APAC said, “The expansion into the region comes as more companies seek to maximise their marketing investments in an ever-changing media landscape.”

“Businesses are facing increasing complexity in deploying their marketing budget – which brands to support, which territories to develop and which channels are most effective?” .

 

“Businesses in Asia Pacific have access to an immense amount of high quality data. By knowing how to harness it, they can make more effective decisions about their future marketing investments in order to grow profits,” Perella added.

 

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said, “Data2Decisions plays an important role in the company by building a business case for marketing and adding rigour to the media planning process.

 

Data2Decisions has an innovative offering that complements the Dentsu Aegis Network in delivering real business growth for clients. We strive for accountability in all the advice we offer clients, and Data2Decisions will help build empirical evidence of what actions work better than others.”