Capitalizing off world’s adoration of Jamaican Bobsled Team, the Jamaica Tourist Board and Draftfcb New York create The Bobsled Song

| | No Comments

Jamaica-bobsled-song.jpgWhat’s a run down an icy bobsled track without a hot reggae track?

 

Capitalizing off the world’s adoration of the Jamaican Bobsled Team, Draftfcb New York and the Jamaica Tourist Board created The Bobsled Song, a downloadable song written to sync up perfectly with the lefts, rights and straightaways of the course in Sochi. The song was composed according to the shape and length of the actual race track.

JAMAICA-BOBSLED-2.jpgIf you press play at the exact moment the Jamaican Bobsled Team starts its run down the actual racetrack in Sochi on Sunday, you’ll have your very own authentic soundtrack to one of the most anticipated moments of the Winter Olympics.

 

Agency: Draftfcb New York

Javi Campopiano- Chief Creative Officer

Gary Resch- Executive Creative Director

Noel Potts- Associate Creative Director

Jared Isle- Associate Creative Director

Mike Lubrano- Art Director

Kevin Jordan- Group Creative Director

Joseph Defranco- Executive Producer

Monique Fitzpatrick- Producer

Wendy Glass- Group Management Director

Ashley Hughes- Account Supervisor

 

Motion Graphics(Draftfcb)- Matt Hall, Ronnie Caltabiano, Dhimas Muniz, Kenny Yee, Brian Cobunpue, George Harbeson, Seokmin Hong

 

Vendors-

Music Produced by Groove Guild, written by Sidney Mills and Jon Notar

Nice Shoes- Editors: John Mallerman and Nicole Lana