Rajshekar Patil joins TBWA\India as creative director based in their Mumbai office

TBWA\India appointed Rajshekar Patil as Creative Director based in the Mumbai office.

With over 10 years of experience in advertising, Patil has worked at Contract, BBH, Grey and Ogilvy & Mather. Patil joins from Contract Mumbai where he was Creative Director for Cadbury and Asian Paints. His ‘Songs for Sisters’ digital campaign for Cadbury Celebrations recently won Silver at Yahoo Big Idea Chair.

Patil also spent four years at BBH Mumbai where he joined as part of the start-up team. He worked with many global brands including Vaseline, Marico, Skoda Motors and Diageo. Earlier stints were with Grey Mumbai and Ogilvy & Mather Bangalore.

His work has been recognized at multiple award shows, including a bronze at One Show, and a shortlist at Cannes Lions and the ABBYs. His work has also featured in the Communication Arts Design Annual.

Commenting on his appointment, Patil said, “It’s always exciting to join people who have worked beyond borders. TBWA has a pedigree that is truly global. So, the next step is to quickly get to the important part – great work and good fun.”

“Raj’s maturity as a creative director, digital smarts and an innate ability to spot opportunities for brands makes him a great resource to our young, ambitious and inventive creative department,” added Parixit Bhattacharya, Chief Creative Officer at TBWA\India Group. “I look forward to some disruptive work from him and the team.”