Snickers morphs hungry faces via Innored Korea
Three years ago Snickers launched a campaign in Korea ‘You are not you when you are hungry’ where Koreans witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars.
This December, Innored Korea and Snickers expanded this transforming experience to consumers at the university in Seoul. Professor Hao Li, who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expressions and real time animation was a challenge, but it was successful in creating unforgettable experiences to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot.