HS Ad Inc. Korea recruits amateur street artists

Chok Chock1.jpgThe 'Chokchok Urban Art Project', established by true herb cosmetic brand 'belif', is an architecture/arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads by HS Ad Inc. Korea were made to recruit amateur artists to join selected professional street artists.

Credits - Creative Directors: Bo Hwang, Chang Soo Han. Art Director: Chang Soo Han. Copywriter: Eui Seop Shim.
 Chok Chok 3.jpgChok Chok 2.jpg

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