Grey Group Singapore launches Metro for Children charity’s Water for Life Project
On the 15th of December 2013, pedestrians of Orchard Road were treated to an unusual sight as they witness students of Pioneer Junior College and members of the public transported buckets of water on their heads from Wisma to Takashimaya. In support of Singapore International Foundation’s Water for Life project, the campaign conceptualised by Grey Group and Metro Singapore aims to raise awareness and funds to provide developing areas in Asia access to clean water.
Funds raised from the campaign will provide 50,000 school-going children and adults with convenient access to clean drinking water through the installation of 150 membrane water filters in over 100 participating schools and communities. In addition to the installation of water filters, Water for Life (Lamongan) by the SIF (Singapore International Foundation) aims to raise community awareness in other hygiene and sanitation issues through education outreach activities to schools in these developing nations.
